BigCommerce vs Shopify Plus: Which Ecommerce Platform Offers Better Features
Choosing the right ecommerce solution usually means the difference between a success and failure of an ecommerce business, especially those that are new to this market and businesses with limited resources and budgets.
The task of choosing between the two most popular platforms BigCommerce and Shopify is not an easy one. To ensure you make a right decision between BigCommerce vs Shopify Plus, here is a feature comparison between these two ecommerce platforms:
Product Options & Variants: If you compare BigCommerce and Shopify, you will discover that BigCommerce’s product option is more powerful than Shopify. With Shopify, you are only allowed to use 3 sets of configuration per item. Also, Shopify also allows you to have 100 combinations of variants per item. BigCommerce allows you to have large lists of options for each item you sell. So, if you are selling a product that requires a high number of configurations, choosing BigCommerce is a better decision.
Sales Analytics & Order Management: When it comes to acquiring detailed sales analytics and statistics, BigCommerce offers better reporting options than Shopify. BigCommerce, for example, allows you to analyze how customers are using your in-store search option. There are a few other things you can get with BigCommerce – Customer Acquisition Reports, Detailed Customer Reports, Search Engine Reports, Abandoned Cart Reports, Financial Reports, and etc. Shopify also provides a great level of analytics and sales reporting, however, they are usually available with more expensive ecommerce plans.
SEO: Both ecommerce solutions offer the option to adjust your SEO titles, meta titles, and meta descriptions however you want. One thing that bothers Shopify merchants is that you can’t optimize the URLs for SEO.
➢ Product Organization: Both platforms rely on different methods for categorizing products which could impact your shopping cart decision depending on the number of items you plan on selling from your online store. For example, Shopify organizes the products according to collections and there is no traditional category or subcategory model. Shopify also allows you to highlight a certain collection based on tags and any criteria you set. You can organize collections of products based on brand, type, colors, and etc. Shopify allows you to group your products around attributes that makes it really powerful. BigCommerce relies more on the traditional structure for organizing the products or the category/subcategory structure. Both methods are great for specific types of businesses and both have their pros and cons. The Shopify’s method is more flexible while the BigCommerce method is more traditional and easier.
Now that you’ve read the differences, you need to keep in mind that every missing Shopify features can be easily implemented with a third-party plugin. You also need to keep in mind that the plugins aren’t free and this is an extra cost.
Deciding between these two platforms isn’t easy and there is no ultimate winner. Both ecommerce shopping carts have their pros and cons and the right platform depends on what features you need at the moment.
According to experts, BigCommerce is a better choice as you won’t need that many applications, especially if you are just starting out your business and the base price is representative of what you will be needing and spending on a monthly basis. What are we trying to say is that running a BigCommerce store will be less expensive than Shopify. Shopify has a better third-party ecosystem and developer support. You can expect new cutting edge and powerful features.