Ecommerce Platforms and SEO

Ecommerce Platforms and SEO

Ecommerce platforms are the businesses that provide you the tools to build an ecommerce website of your own. These platforms are easy and simple to use. The people who do not have the knowledge of website development use these platforms to start their online store. Even some of the large businesses have also used these platforms to have their online ecommerce websites.

What is SEO?

SEO stands for Search Engine Optimization. It is the process of generating organic or natural traffic to your website through the search engines. SEO has a lot of aspects to it, it involves placing the keywords correctly, placing the links to other websites, it also makes sure that your website is easy to understand by the search engines. SEO plays a vital role in marketing your products. Therefore, for an online ecommerce website you must have the feature of SEO. You need to have traffic on your website in order to sell your products. So, your ecommerce platform should be able to provide you with the SEO functionality.

For SEO, the top 3 ecommerce platforms are; Shopify, WooCommerce, and Magento.

Here is an overview of all of these platforms.

Shopify

Shopify is best known for its ease of use. It is a fully hosted ecommerce solution that provides good quality services. Shopify has a large range of professional templates. You can also purchase premium templates from their store. They also have Shopify payment options. For SEO, you can add keywords that will optimize your website. Shopify also has a built-in SEO function that optimizes the website content.

WooCommerce

WooCommerce is an open source ecommerce platform. It is a plugin that integrates with WordPress. It is a customizable and flexible platform. You can show your creativity by editing the website, as you have full control over it. They also have a number of sleek looking templates on their store. WooCommerce also has the flexibility of selling anything on your store, be it physical goods or digital products. Because WooCommerce runs on WordPress it has one of the best SEO practices.

Magento

Magento is also an open source ecommerce website builder. It has a number of attractive features. One of its advantages is that it is a self-hosted solution, therefore you can edit any element of your online store. It provides with great flexibility and customization options. Magento SEO expert also guides you regarding how you can optimize your website.

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